USER CASE
Fractional Sales Leadership for a Deeptech B2B Scale-Up Entering the U.S. Market
Industry: Renewable Energy / Deep-Tech B2B
Region: Europe & Asia HQ, expanding into the United States
Company Size: Scale-up with international operations and a distributed commercial team
A fast-growing renewable-energy scale-up sought to enter the U.S. market, selling a highly technical B2B solution to engineering-driven industrial customers. Despite strong traction in Europe and Asia, the U.S. expansion stalled due to commercial misalignment, cultural and operational gaps, and the lack of an effective on-the-ground sales structure. Nexuma was engaged to stabilize, reset, and accelerate their U.S. growth path through fractional sales leadership.
+100% Revenue Growth
The U.S. team doubled their previous year’s revenue in just 3 months.
12 Weeks to Full
Commercial Reset
From chaos and misalignment to a structured, high-performing sales engine.
100% Management Visibility Restored
The U.S. team doubled its revenue from the previous year in 3 months.
Client Situation
A renewable-energy scale-up entering the U.S. market was stalled: no commercial traction, high costs, unclear team performance, cultural disconnects, and repeated failed attempts at building a functioning local team. Leadership felt they were “pouring money into a pit with zero return.”
Challenge
To regain control of the U.S. market entry, rebuild trust and structure, create a functioning commercial engine, and establish a repeatable sales process for one of the world’s toughest B2B markets.
Nexuma’s Approach
Nexuma deployed a fractional sales leader one day per week for 3 months, combining strategy with deep hands-on execution:
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Fact-finding across teams, clients, processes & market perception
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Rebuilding sales structure, ICP clarity & communication models
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Daily coaching + real sales call participation
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Implementation of CRM discipline, KPIs & dashboards
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Rapid experimentation to find winning customer approaches
This pressure-cooker model replaced uncertainty with clarity and immediate commercial momentum
Results
In only 12 weeks, the U.S. operation went from stalled to scaling:
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Revenue doubled vs. the previous year
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Clear positioning in a crowded competitive landscape
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Replicable sales execution and a confident U.S. team
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HQ regained visibility & control
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A validated U.S. Market Playbook for long-term decisions
The company’s leadership expressed that Nexuma removed their frustration, gave them back control, and delivered clarity for long-term decision making where previously there was only confusion and cost without results. Most importantly, the US sales team grew in autonomous execution being able to continue its journey by itself.