USER CASE
Fractional Marketing & Branding Leadership for a Deeptech Scale-Up
Industry: Deeptech / High-Tech Technology
Region: Europe
Company Size: Early-stage startup evolving into an international scale-up
Service Focus: Fractional marketing leadership, branding, positioning, and go-to-market support
A European deeptech startup, built entirely by engineers and scientists, was developing highly specialized technology in a fast-emerging niche market. They had strong R&D, a promising product, and growing investor interest but no marketing foundation, brand identity, or clear way to communicate their value.
They knew that to attract customers, partners, and investors, they needed more than great engineering. They needed:
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A brand that reflected the quality of their technology
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A story that non-technical stakeholders could understand
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Someone experienced to own marketing—without the cost and risk of a full-time hire
That’s when they turned to Nexuma for fractional marketing & branding leadership.
Brand Visibility Boost
Transformed from a lab-focused startup with almost no public presence into a respected, visible deeptech brand
Marketing Engine Built
Built a brand identity, website, messaging framework, and annual marketing roadmap, aligned with the company’s maturity and growth goals
Fundraising Acceleration
Supported the journey from pre-seed to securing significant new funding rounds
Client Situation
Before Nexuma stepped in, the startup faced a familiar deeptech challenge:
Entirely engineering-driven team with no marketing or branding expertise
No clear brand identity, visual language, or messaging
Struggling to enter a highly specialized market and stand out
Couldn’t afford or didn’t want the overhead of a full-time marketing hire
Unsure what marketing role they even needed or what this person should do
They needed someone senior, hands-on, and trustworthy who could:
Take ownership from day one
Build their brand from scratch
Translate complex technology into clear value
Guide them through a commercial evolution while they focused on product and investors.
Nexuma’s Approach
Nexuma joined the team as a fractional marketing leader for 1 day per week, applying the Marketing Mountain methodology tailored to complex, technical deeptech companies.
1. Deep Understanding First
Through interviews, workshops, and product immersion, Nexuma:
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Mapped the founders’ story, vision, and values
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Clarified the technology promise and ideal market niche
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Identified key gaps in brand, messaging, and visibility
2. Staged Growth Strategy
A clear, staged strategy was defined:
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Stage 1 – Founder Story & Technology Promise
Humanize the founders, articulate the unique value of the technology, and build trust. -
Stage 2 – Brand Awareness & Thought Leadership
Create a professional brand identity, unified messaging, and consistent presence in the niche ecosystem. -
Stage 3 – Commercial Growth Mode
Align marketing with sales, sharpen product positioning, and activate multi-channel outreach to ideal customers.
3. Hands-On Execution
Nexuma combined strategic thinking with very practical execution:
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Created a professional brand identity (colors, tone of voice, visual templates, logo refinement)
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Built a modern website that clearly explained technical value to investors, partners, and customers
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Translated engineering language into clear, compelling messaging
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Developed LinkedIn content formats and stories to boost visibility
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Activated the team to contribute to online communication
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Designed an annual marketing & branding roadmap, broken into quarterly goals
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Secured podcast and media spotlights to position founders as thought leaders
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Selected and prepared key industry conferences, ensuring strong presence and consistent messaging
Results
The outcomes were both strategic and very tangible:
The fractional marketing leader became a trusted, long-term member of the team
The company evolved from:
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Pre-seed startup → Internationally recognized scale-up
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No commercial visibility → Strong presence among global clients
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Lab-stage experiments → Real commercial traction & brand authority
They secured significant new funding rounds, supporting their growth
They now operate their own manufacturing facility
The startup gained a clear, credible market identity and a repeatable marketing framework for future growth
Nexuma continues to support the company through new phases of growth—as a fractional co-founder for marketing and brand.